The creator marketing platform says brands can now hand creator discovery, outreach, fee negotiation, approvals, and payments to its AI — a shift aimed squarely at DTC teams that can't staff an influencer desk.
Continue reading →The influencer platform's agentic overhaul handles discovery, outreach, fee negotiation, approvals, and payments end-to-end — a shift aimed at small DTC teams that could never staff a dedicated creator program.
Meta's Muse hit No. 1 on the US App Store ten days after launch, displacing ChatGPT. For small restaurants, retailers, and service operators, the question is whether their listings, prices, and booking flows are legible to the agent placing the order.
One week after launch, Meta's action-oriented agent has passed ChatGPT on Apple's free chart — executing purchases and bookings for consumers, and pushing small B2C operators to rethink how they get found.
The Stockholm startup, whose founders built Shop Pay at Shopify, joins Meta as Business Agent moves beyond customer service on WhatsApp, Messenger, and Instagram — with paid messaging on those channels already a growing revenue line.